12.03.2004, 22:12
TNA hat nun folgende Presseerklaerung herausgegeben die sich auch mit der Ausrichtung von TNA beschaeftigt.
Nashville, TN – Dixie Carter, President of TNA Entertainment, LLC, announced yesterday a new marketing campaign for Total Nonstop Action Wresting.
During a speech at the Cable & Telecommunications Association for Marketing (CTAM) Digital and Broadband Conference held in Los Angeles, Carter unveiled the “Wrestling Reinvented” campaign.
“The content of wrestling has gotten out of hand,” said Carter. “In an effort to shock the viewer, storylines in our industry that were once considered obscene are now unfortunately common place. For a period of time now, Total Nonstop Action Wrestling has made a conscious shift in the content of our shows and will continue to do so. We have distinguished our product from our competitor and provided the pay-per-view buyer with a true alternative.”
“Wrestling Reinvented is moving forward to the past,” Carter continued. “Our programming will be clean but also innovative, cutting edge and with the high-risk, high-flying athleticism TNA is known for.”
The Wrestling Reinvented campaign will be supported by print, television and on-line marketing support.
TNA Wrestling is the first-ever weekly wrestling pay-per-view series available every Wednesday night at 8pm ET/5pm PT. Available on iN DEMAND, DIRECTV and TVN as well as Viewer’s Choice and Bell ExpressVu in Canada, TNA features some of the most recognizable faces in wrestling today—including Sting, Raven, Jeff Jarrett, AJ Styles, and more! With less talk and more in-ring action, TNA Wrestling has gained recognition as the definitive alternative for today’s wrestling enthusiast. For more information, log onto http://www.nwatna.com
Nashville, TN – Dixie Carter, President of TNA Entertainment, LLC, announced yesterday a new marketing campaign for Total Nonstop Action Wresting.
During a speech at the Cable & Telecommunications Association for Marketing (CTAM) Digital and Broadband Conference held in Los Angeles, Carter unveiled the “Wrestling Reinvented” campaign.
“The content of wrestling has gotten out of hand,” said Carter. “In an effort to shock the viewer, storylines in our industry that were once considered obscene are now unfortunately common place. For a period of time now, Total Nonstop Action Wrestling has made a conscious shift in the content of our shows and will continue to do so. We have distinguished our product from our competitor and provided the pay-per-view buyer with a true alternative.”
“Wrestling Reinvented is moving forward to the past,” Carter continued. “Our programming will be clean but also innovative, cutting edge and with the high-risk, high-flying athleticism TNA is known for.”
The Wrestling Reinvented campaign will be supported by print, television and on-line marketing support.
TNA Wrestling is the first-ever weekly wrestling pay-per-view series available every Wednesday night at 8pm ET/5pm PT. Available on iN DEMAND, DIRECTV and TVN as well as Viewer’s Choice and Bell ExpressVu in Canada, TNA features some of the most recognizable faces in wrestling today—including Sting, Raven, Jeff Jarrett, AJ Styles, and more! With less talk and more in-ring action, TNA Wrestling has gained recognition as the definitive alternative for today’s wrestling enthusiast. For more information, log onto http://www.nwatna.com
