The Story of the Development of NWATNA Book

[Nefercheperur]

[Bild: http://www.highspots.com/www/stores_app/...arrett.jpg]

Jerry Jarrett schrieb in den letzten Jahren an seinem Buch das nun rauskam.Es handelt von der Idee bis zur ausfuehrung von TNA.Ausserdem steht indem Buch das Jerry Jarrett,Ted Turner ins Bott hollen wollte.Folgend mal ein Auszug aus dem Kapitel das von dem Meeting zwischen Jarrett und Turner berichtet.

Das Buch koennt ihr euch unter folgendem Link bestellen.
http://www.highspots.com/www/stores_app/...m_id=11988

3/20/02 - Atlanta

In preparation for the meeting with Bob Wussler, president of Turner Pictures, I did write a letter to myself concerning the wrestling concept and our belief that we are in the forefront of the next evolution in television. I do this exercise often and find it helps me to put my thoughts into a better form. [The letter to myself is enclosed.]

I began producing wrestling programs in the late 60's. Major markets at that time had 3 network-affiliated stations. The stations were all VHF stations. The viewer only had 3 choices in any given time period. Soon the UHF stations started cropping up and in some markets the viewer had as many as 5 choices. However the network stations still dominated each market. This changed when a few station owners balked at the networks dictating their total programming.

Some of these disputes caused some of the networks to move over to the UHF stations. These events brought great value to the fledgling UHF stations and changed the public's perception of the stations. I feel these events laid some of the groundwork for the cable stations to emerge. It was in no way the dominant factor, but it helped. The emergence of cable television changed the entire landscape of television. Suddenly the viewer had 13 choices, which led to 50 choices and now hundreds of choices. The introduction of cable television really helped the UHF stations in the beginning because now the small UHF stations could get reception that their limited power did not afford them prior to cable television.

However their new position of power was short lived. 'Ted Turner had the vision to see the landscape changing and soon became the dominant UHF station. He called his powerhouse the "Super Station". Ted made deals with the cable networks to carry his station in their lineups. 'Ted used his local wrestling show, plus some very smart family programming to dominate the market. Suddenly viewers had many choices and satellites only added to the choices. Premium stations like HBO and Showtime offered newer movies and special events and we found that the public would pay a premium for better programming. Then pay-per-view television was born and we found out that the public would pay to see a special event and would also pay for even newer movies.

These changes in television were tragic for the less farsighted in the business and gold mines for those who took advantage of the changing market. Ted Turner realized that the changes had fragmented the audience. He began launching cable networks with a narrow focus. He created an "all news network" known as CNN, and a movie network. and a cartoon network. The original networks stayed with the concept of being all things to all viewers. The networks continued to lose audience. The networks continued to ignore the changing taste of their audience. The premium channels are flourishing because they kept their eyes open and offered programs that had appeal to select audience.

The premium channels also recognized the changing mores of society. This is evidenced in shows like "Sex and the City" and the "Sopranos". 'They became top rated shows on channels that cost an extra charge. The public was willing to pay the cable companies for more choices. The public was willing to pay an extra charge for special shows on the premium channels on the cable. The public is willing to pay an even greater fee for programming on pay-per-view. The networks have watched their shrinking ratings which greatly effects income while cable, premium channels and payper- view continue to grow.

The networks have continued to turn away from professional wrestling programs in spite of the fact that USA cable network climbed to the number one rank with WWF and fell to 5th place when they lost the programming. AOL cancelled their wrestling program and has never replaced the lost ratings. Ted Turner must marvel at their decisions. Yogi Berra might say. "nobody likes professional wrestling except the people."

Because of the success of cable television, which tells us the market will pay for choices and because of the success of premium channels, which tells us people will pay an even higher fee for better choices, and because of the success of PPV wrestling events, we believe its time for the next evolution in television. We believe that the audience will pay a fee for a weekly wrestling show. This concept brings a quality broadcast television program to the PPV format. If our concept is successful, we will be the first in bringing weekly programming to PPV. While this concept is groundbreaking. the principal is already proven. The history of the evolution of television tells us that people will pay a fee to watch quality television that delivers a program that is in demand.

USA Today newspaper reported that ABC network lost $300 million dollars last year. The same paper reported that the program. "Nightline" was being cancelled. The television rating services report the continuous decline in network ratings. As the ratings decline, so do the ad revenue. The decline in revenue will result in a decline in the quality of television production and new television shows. We are betting heavily that the audience will continue to leave the networks and gladly pay a fee for programs that are of interest and are compelling, quality shows.

[Nefercheperur]

Der PW Insider hat jetzt das Vorwort veroeffentlicht von dem Buch.Wenn der PW Insider so weiter macht und jede Woche was veroeffentlicht,brauch ich mir das Buch garnichtmehr kaufen ;)


I began this journal for my personal record of what I thought would be a landmark year in my life from a financial standpoint. I wanted a daily record to be able to leave to my children.
While I had no idea at the time this journal began, that I would ever be back in the business of professional wrestling, the excerpts taken from this journal give a day-to- day story of the development of NWATNA. The wrestling venture began and has survived against great odds and unbelievable setbacks.

I find it hard to believe that God would care if we had a wrestling business or not, but the events of the past year leave me no other explanation. We began the project with $1,000,000.00 and a boatload of optimism. In spite of setback after setback, we marched on toward our launch date and everyday put us deeper in debt and more at risk than I ever imagined. The laws of probability were defied with this venture because we found a company to venture into the professional wrestling business and finance our dream. Because of circumstances unforeseen, we found ourselves with less than a month to find a second company to finance our project. After a lot of thought and advice, I decided to only publish the material that related to our wrestling venture. While events in the wrestling venture were impacted by all the other events that were my life in 2002, the construction business, my interaction with my wife, my family, and friends made the story convoluted and difficult to follow.

During the edit process, I was tempted to edit and rewrite many passages. This process has enlightened me to the fact that not only do we often regret speaking to others in haste or while emotions are high, in retrospect, we regret writing our thoughts to ourselves. Time has a way of smoothing out the hurt feelings and bruised ego. I have not edited or rewritten my thoughts at the time the journal was written. This journal reflects my emotions on the day events occurred.

While I have dedicated this book to my children, I would be remiss if I did not mention the unyielding support of my wife, Deborah. She was my rock during the darkest hours along this journey. I remember the lines in a short story titled 'Death of a Hired Hand', "Home is where, when you have to go there, they have to take you in. I should have called it something I haven't to deserve."