Meltzer: "hot product"

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Dave Meltzer im Wrestling Observer Forum über WWE:

"It's not just the sellouts, the secondary market for SummerSlam was through the roof. People were willing and did pay $400+ for tickets. that's exactly what a hot product is, when people are paying hundreds of dollars for tickets. Even NXT & Raw ticket demands were far higher than at any time pretty much ever that we can chart stuff like that, average secondary market ticket was like $150 to $200. The very idea a secondary brand with no actual TV can sellout for a show they themselves projected to do 6,000 paid is a sign of something.

People willing to pay 4x market price for tickets is a pretty good sign something is hot. More coverage. Ratings are disappointing for sure, but they're up from most of the summer. There is less mainstream interest than ever, but among those interested, they are more willing to spend money, ridiculous amounts of money, than at any time in history.

And that's the wrestling economy today, expanding the fan base is secondary to getting the existing fan base to spend more because it may be impossible to expand the fan base that much based on a number of factors, including a lack of "importance" to the product and the idea it is a presentation rather than an important community event. That goes for every wrestling company in the world today.

New Japan has tripled business over the last 4 years and they couldn't sell out a smaller building event twice for its No. 2 event of the year.

Comparing it to 1999 is ridiculous. It may never get there and certainly won't without a guy like a [lexicon]Steve Austin[/lexicon] or a Bruno Sammartino or a Hulk Hogan, and they aren't any good at making them and the fan base is very different when it comes to accepting them."

Quelle: reddit.com/r/squaredcircle