06.08.2017, 19:14
Zum Thema TV - Internet hat Dave Meltzer diese Woche einen Artikel gehabt im WON:
Most notably, Mark Zuckerberg, the CEO of Facebook, said that they were not interested in that type of a relationship.
“The long-term goal is actually not to be paying for specific content like that, but doing a revenue share model,” he said to stock analysts in May.
Considering television advertising revenue doesn’t come close to covering sports rights fees these days, a revenue share based on the far lower advertising rates on the Internet isn’t going to come close to the type of deals WWE, UFC and other sports are used to getting.
Netflix CEO Reed Hastings indicated they aren’t interested either.
“It is hard to transform sports through the Internet,” he said. “You carry it over the Internet, but it doesn’t add much value to the sports experience.”
The U.K., one of the WWE’s leading markets, is also interesting because the ratings decline there are far stronger than in the U.S.
The live airing of Raw, which starts at 1 a.m. late Monday there, but with DVR viewership, used to always top 100,000 viewers, and now is almost always less than 50,000. Week-to-week declines from two years during the same week have often been more than 60 percent according to figures in an article by Will Cooling in Fighting Sports Magazine. The post-WrestleMania Raw this year, the biggest Raw of the year, was down 78 percent from the number in 2014. Sky’s final year of its contract, in 2019, will pay WWE $33 million for rapidly declining numbers.
However, the positive for WWE is the war between Sky and BT Sports for key properties. Even with its declines, WWE is a Sky institution, dating back to the 80s, and would be a coup for BT to land. But with Sky losing subscribers and revenue, the lower ratings, and the decline of the pound against the dollar, the question becomes what kind of money WWE can get from the U.K. market. But the reality is, WWE will get a deal in that market and with the competition, probably a good deal, and while $33 million is significant, the U.S. television market, paying about four times as much, is still the most important revenue stream going forward.
Most notably, Mark Zuckerberg, the CEO of Facebook, said that they were not interested in that type of a relationship.
“The long-term goal is actually not to be paying for specific content like that, but doing a revenue share model,” he said to stock analysts in May.
Considering television advertising revenue doesn’t come close to covering sports rights fees these days, a revenue share based on the far lower advertising rates on the Internet isn’t going to come close to the type of deals WWE, UFC and other sports are used to getting.
Netflix CEO Reed Hastings indicated they aren’t interested either.
“It is hard to transform sports through the Internet,” he said. “You carry it over the Internet, but it doesn’t add much value to the sports experience.”
The U.K., one of the WWE’s leading markets, is also interesting because the ratings decline there are far stronger than in the U.S.
The live airing of Raw, which starts at 1 a.m. late Monday there, but with DVR viewership, used to always top 100,000 viewers, and now is almost always less than 50,000. Week-to-week declines from two years during the same week have often been more than 60 percent according to figures in an article by Will Cooling in Fighting Sports Magazine. The post-WrestleMania Raw this year, the biggest Raw of the year, was down 78 percent from the number in 2014. Sky’s final year of its contract, in 2019, will pay WWE $33 million for rapidly declining numbers.
However, the positive for WWE is the war between Sky and BT Sports for key properties. Even with its declines, WWE is a Sky institution, dating back to the 80s, and would be a coup for BT to land. But with Sky losing subscribers and revenue, the lower ratings, and the decline of the pound against the dollar, the question becomes what kind of money WWE can get from the U.K. market. But the reality is, WWE will get a deal in that market and with the competition, probably a good deal, and while $33 million is significant, the U.S. television market, paying about four times as much, is still the most important revenue stream going forward.